"time" magazine's mark halperin tweeted "dem attempts to make this binder thing into a deal is freakshow." another tweet read, "really? binders? arsenal must be running low." ♪ binders full of women ♪ >> reporter: still, binder songs were uploaded to youtube, and even an internet game featured a binder-wielding romney. binders haven't been this popular since grade school and that whole big bird thing -- >> it's me big bird. >> reporter: -- seems so two weeks ago. for "cbs this morning," seth doane, new york. >> i would just like to point out that we also have our binders every morning full of research papers yeah. >> no i think it's going to be the joke that keeps on giving. i really do. >> yeah. >> to be continued, for sure. >> but can i say, one of these kinds of things, they happen and whether it's fair unfair maybe mitt romney misspoke, they then generate a discussion about other things, which is the gaffe that was taking place in massachusetts about women in senior positions, because this is what this is about. there was a group, math gap, that was formed in order to get women i